40 over 40 Project
Celebrating the beauty and stories of the everyday woman in her 40’s, 50’s, 60’s & Beyond!
(GREATER EDMONTON AREA)
Are you a woman in your 40s, 50s, 60s, 70's+?
It's Back!! I am looking 40 women over the age of 40 who want to empower themselves through a luxury portrait session. The first round was such a huge success that we had to go again and I am very excited to be launching a second round of the 40 over 40 Project . It was a truly transforming experience not just for the 40 outstanding women that took part, but even for ME in ways I never expected! I am turning 40 this year and couldn't be more excited to challenge the narrative around beauty & aging and celebrating our individual uniqueness irrespective of colour, shape, size or background.
​
"I think our bodies are beautiful, and I think celebrating them and being comfortable in them - no matter what age you are- is important. There shouldn't be any kind of shame or discomfort around it." -Jennifer Aniston
Why should YOU do this?
To do something empowering & transformational for yourself
​
To appreciate and cherish the beauty of the stage you are in and where you have been?
To pour some love back into yourself that you so freely give others
​
To acknowledge that self-love isn't selfish
​
To just feel good about yourself and have fun
​
To learn to love the reflection looking back at you in the mirror
​
To tell your own story and document your journey - embracing every freckle, line & scar
​
They say ife begins at 40, so own it and enjoy it! You're just getting started.
Maybe up to this point in your life, you've only tried to be who people expect you to be, giving so much to others and hardly giving to yourself - not taking the time to look within, but as you experience life more and walk into those beautiful years of 40 and beyond, you begin to see different, we begin to try to live a little and let go of people's opinions.
How much? What's included?
I’m offering this 40 over 40 experience for a special price of $499 Total value is over $900.
​
What does the $499 include?
As one of my 40's, 50's, 60's, 70's+ women, you will receive:
​
CONSULTATION: We will discuss how you will love to be photographed, wardrobe and styling.
PROFESSIONAL HAIR & MAKEUP: You will be pampered with professional makeup and hair styling from our amazing makeup artist to make you look and feel your best.
FULL ACCESS TO STYLE CLOSET: You are welcome to go through the collection of beautiful dresses in our client closet to pick some pieces to complement your own clothes for the shoot.
​
TWO HOUR LUXURY SESSION WITH UP TO 6 OUTFIT CHANGES: I’ll be directing you every step of the way during the photo session so that you’ve got nothing to worry about. Our job as a team is to help you feel comfortable and enjoy the entire experience
As one of my 40's, 50's, 60's, 70's+ women, you will receive:
​
PORTRAIT OF YOUR CHOICE: Immediately after your photo session, we will review your images where you’ll see all your beautiful portraits and get to choose one complimentary image.
​
ORDERING SESSION: Get ready to fall in love with many of your images - in love with YOU like never before. You will have the opportunity to purchase extra images you love during the viewing where I will also show you different products.
​
What you purchase is entirely up to you - my job is to take the most beautiful images of yourself you have ever seen so you want them all. Please inquire about my product menu if you would love to purchase additional images. Also check our FAQs
​
VIP AT BOLD WOMAN GALA: We will be celebrating you and the other incredible women on the project with an exclusive Gala event tagged BOLD. It will be a night of fun, laughter, food, connection and inspiration as amazing women share their incredible journeys that will leave you inspired and motivated.
​
YOU WILL BE CELEBRATED IN BOLD WOMAN MAGAZINE: This is your keepsake, something beautiful to remember this experience. You get to share something fun about you on your magazine page with your beautiful portrait.
I'm Abi, an award-winning photographer in Edmonton
​
Throughout my 14 years behind the lens, I've seen firsthand the incredible impact that images can have on how we see ourselves.
My goal with this campaign is to encourage a shift in perspective. I want to highlight the beauty and strength that come with age.
By showcasing these wise women in a positive light, I hope to spark a conversation about redefining beauty standards and empowering the EVERYDAY woman at every stage of life.
​
Will you join me and these BOLD women?
First Round Participants - 40 over 40 Project
Here's what people are saying
"Abi knows how to bring out the best!"
Abi made the experience very relaxing. I am not a photogenic person but she helped prepare me with clothing suggestions and hair and make up too. The quality of the finished product is beautiful. Abi is a talented photographer and knows how to bring out the best in her subjects. Thank you so much Abi
Brenda
"I felt like she put the sparkle back in my eye!"
If you're wondering if you should go for it, just do it! It was so easy with Abi posing and directing me every step of the way.
I didn't do anything special for myself when I turned 50, it was just a regular day and 4 years later I decided to do this for me
The experience of having my photos taken by Abi, and even getting "ready" to have my photos taken was a really fun one. She is happy, professional, personable and it was easy to relax and have fun. She helped me not feel nervous at all and the pictures were not at all what I expected! I hardly recognized myself! I had had a hard few years, didn't always feel great about myself, and I felt like she put the sparkle back in my eye!
Sheila
"Hands down, best photo anyone ever took of me"
Abi created a wonderful portrait photo shoot experience in her St. Albert studio, and the resulting images are stunning! Abi created hands down the best photos anyone ever took of me with incredible service. This photo shoot decision to work with Abi has been worth every penny. I recommend any business owner who wants to have photos that show them at their best, to contact Memoirs Photography by Abi. You will not regret your decision
Marie
"You will certainly feel like a model - wonderful experience"
Abi's 40 over 40 project photos popped up in my Instagram feed and I was immediately intrigued. I was delighted to discover she was local and immediately called her. I was so excited to join her 40 over 40 project. It was a wonderful experience and the photos are amazing. They could definitely be on the cover of Vogue!
Abi was very warm and made me feel comfortable from the first moment I met her. She helped me with the styling of my wardrobe and guided me through every pose. She even had a make-up artist do my hair and make-up. You definitely do not need to be a model for this photoshoot but you will certainly feel like one
Wendi
ENJOY PROFESSIONAL MAKEOVER AND FEEL LIKE A CELEBRITY
In order to be part of the project, you agree to the following:
- Before and after Photos to be taken
- Participating in a guided 3-5 minute video interview about your experience
- One of your images from the project will be displayed at the Gala event
- Photos and videos taken may be used by us for promotional purposes - online and offline
FEATURE IN THE B.O.L.D WOMAN MAGAZINE
This was an absolute hit with everyone last year and it gets even better this round. Each participant gets featured on a page with their gorgeous portrait says a little about themselves. As a participant in the project, you truly are a celebrity.
You get a complimentary copy of this gorgeous printed magazine with you (printed in Italy) and other BOLD women in it, how cool is that to have as a keepsake from this entire experience?
Family, work, children, spouse these are all great and deserve your love and attention but so do YOU because you can't give what you don't have. This project is about celebrating YOU - your struggles, your victories, your scars, your tears and your freedom. You are a Brave Original Loving & Determined (BOLD) woman and you should be celebrated!
It’s time to celebrate yourself, your younger version was beautiful and so is your wiser version. Life is a journey and every stage should be enjoyed and celebrated, not tolerated. Everyone knows there is an undeniable connection between looking good and feeling good. Sometimes we self-sabotage and struggle to see the beauty other people see in us which is one of the things I love to do – re-introducing people to themselves through my lens. I have seen the true joy & change of perspective this entire experience brings to the several women I have photographed in the past and I'd love for you to have it as well.
READY TO RESERVE YOUR SPOT? HERE'S HOW TO APPLY
SESSIONS ARE LIMITED AND BOOKING FAST.
Let’s have a quick chat about including you in the 40 over 40 Portrait Experience.
HOW WOULD YOU LIKE TO ENJOY YOUR LUXURY PORTRAITS?
This is how we will be celebrating in the fall - You get to be a VIP! Take a look at how much fun we had at the last BOLD Woman Gala.
These sessions aren't limited to Glamour Portraiture. It's a chance to update your family portraits, your professional headshots or create intimate photos with your spouse. You're only limited by your imagination.
